Contrary to some opinions, BMW does not stand for Best Motors in the World company. Sure, BMW-branded automobiles are regarded as being some of the few engineering forms close to perfection, but the letters stand for something less boisterous and more good-natured: Bayerische Motoren Werke or Bavarian Motor Works.
The secret to their success does not lie in precise astrological predictions or mischievous and blatant employ of corporate espionage, but rather in a dedication to quality and constant pursuit of excellence. Unlike most of the auto manufacturers out there, BMW hasn't focused on a vehicle as a whole but started from its primary source of power, the engine, which has been perfected by generations of engineers over a close-to-a-century time span. The 'cardio-approach' BMW took resulted into obscenely efficient performance-happy engines that literally rocketed the company formed by Karl Friedrich Rapp in October 1913 straight to the sky.
The secret to their success does not lie in precise astrological predictions or mischievous and blatant employ of corporate espionage, but rather in a dedication to quality and constant pursuit of excellence. Unlike most of the auto manufacturers out there, BMW hasn't focused on a vehicle as a whole but started from its primary source of power, the engine, which has been perfected by generations of engineers over a close-to-a-century time span. The 'cardio-approach' BMW took resulted into obscenely efficient performance-happy engines that literally rocketed the company formed by Karl Friedrich Rapp in October 1913 straight to the sky.
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